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Big Data     
Jan 10 2014

How to Track Goals in Google Analytics [VIDEO]

Ever wonder how you can track goals in Google Analytics?

goals in google analyticsGoogle Analytics is an outstanding tool. With the right filters, goals, segments and understanding, it can be as powerful as many enterprise level softwares when it comes to tracking the success of your digital and social marketing.

But in order to get to that point, you need to know how to set the system up. Unlike many enterprise level analytics systems, Google Analytics requires quite a bit of manual labor.

While entire blogs can be (and have been) written about the intricacies of Google Analytics, this short video simply explains how to go about creating and tracking simple goals in Google Analytics. Have a watch and try setting some up on your account to see how they work.

Hint: It is best to create a separate view in Google Analytics when testing different functions in order to prevent any permanent changes or losses to your data.


Corey Padveen

Corey Padveen is Google AdWords Certified, Google Analytics Certified, a Certified Inbound Marketer and the Director of Global Social Business Strategy at t2 Marketing International. He is a principle strategist for B2B, B2C, B2G and NFP client-centered digital marketing initiatives and is a leading authority on the concepts of Social Equity and Responsive Branding. As the primary author of the t2 Marketing International digital marketing blog, a contributing author to a number of reputable marketing publications and a keynote speaker, Corey regularly shares his wealth of knowledge in the realm of digital marketing, data analysis and social media, and their applications to business in the digital age.

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