Email marketing is still alive and well, and there are plenty of email marketing myths that still scare marketers.
There is no shortage of email marketing myths out there that tend to scare some people away from the very successful platform. Email was the first form of social marketing, and it is still a viable option that should be considered in any strategy.
You want to reach your audience. That’s a goal for any social business. While billions have taken to the socialsphere, not everyone has adopted the platform yet. Despite seeing a mention of social media at every turn, it is still a new platform. Even marketers that have embraced social as the next big step in communications are still trying to figure out exactly how to sell on social platforms. With email, that trial and error period has been going on for much longer, and there are several ways to get your message across and sell your product or service via email.
In the infographic below, seven email marketing myths are laid out and dispelled. Take a look at them and ease your concerns about email. It should definitely be a consideration with any strategy!
How do you integrate email in your social business? Tell us in the comments below or on Twitter!