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Dec 12 2013

Email Marketing Myths [INFOGRAPHIC]

Email marketing is still alive and well, and there are plenty of email marketing myths that still scare marketers.

There is no shortage of email marketing myths out there that tend to scare some people away from the very successful platform. Email was the first form of social marketing, and it is still a viable option that should be considered in any strategy.

You want to reach your audience. That’s a goal for any social business. While billions have taken to the socialsphere, not everyone has adopted the platform yet. Despite seeing a mention of social media at every turn, it is still a new platform. Even marketers that have embraced social as the next big step in communications are still trying to figure out exactly how to sell on social platforms. With email, that trial and error period has been going on for much longer, and there are several ways to get your message across and sell your product or service via email.

In the infographic below, seven email marketing myths are laid out and dispelled. Take a look at them and ease your concerns about email. It should definitely be a consideration with any strategy!

How do you integrate email in your social business? Tell us in the comments below or on Twitter!

email marketing myths infographic

Corey Padveen

Corey Padveen is Google AdWords Certified, Google Analytics Certified, a Certified Inbound Marketer and the Director of Global Social Business Strategy at t2 Marketing International. He is a principle strategist for B2B, B2C, B2G and NFP client-centered digital marketing initiatives and is a leading authority on the concepts of Social Equity and Responsive Branding. As the primary author of the t2 Marketing International digital marketing blog, a contributing author to a number of reputable marketing publications and a keynote speaker, Corey regularly shares his wealth of knowledge in the realm of digital marketing, data analysis and social media, and their applications to business in the digital age.

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