There are some great new features on Facebook Insights that should get marketers excited.
Facebook has done a lot in the past few months in order to ramp up their Insights feature. Remember the ‘People Talking About This’ feature on Facebook? No more! Some of the new features on Facebook Insights provide marketers with some real, actionable data, and we have outlined the highlights of these new features below.
Where are people coming from?
The old Facebook Insights gave you a very basic overview of where some of your most recent activity was coming from. Now, one of the great features on Facebook Insights lets you see exactly when people arrived at your Facebook page, and how they got there.
What is working with your content strategy?
Your content strategy is going to be among the most important features of your bigger social marketing strategy. That said, if you can’t measure how your content strategy is performing, it is going to be very hard to know what is working and what is not.
Among the best new features on Facebook Insights is the evaluation of your content by the system. See what types of content reach the largest audience, what drives engagement and even when your audience is online!
What time period are you measuring?
Let’s not sugarcoat it: the old Facebook Insights were very confusing! There was not much clarity with what you were able to measure, and you simply had to hope that you were looking at the right data when making an executive decision.
A great new feature is the ability to pick a timeframe in which you want to see your data. An easy-to-use slider lets you select the dates you want to monitor, and you can simply look at posts, reach and engagement in that period of time. This specificity is much needed to know how campaigns performed and what needs to be nixed or modified in the future.
There is a lot more to love when it comes to the new features on Facebook Insights, and every marketer is strongly encouraged to take a look at them. While Facebook might not be your primary network for traffic or business, a billion people can’t be wrong. Now, it is nice to know that there are Insights available to businesses to match the power that the network has on its surface.
What is/are your favorite feature/features with the new Facebook Insights? Tell us in the comments below or on Twitter!
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