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Jan 03 2014

3 Resolutions for Your Social Business

It’s the new year and time to ramp up your social business with some resolutions.

social business resolutions 2014First, let us start off by wishing everyone a very happy New Year. We hope that you enjoyed some well-deserved R&R and you’re ready to get started with a new year full of potential!

At the beginning of the year, it is customary to make a few resolutions to better our lives and the lives of those around us. Well, it’s always good to have some business resolutions in addition to those personal ones.

Below are the three resolutions that we think many businesses – whether yours is a fully operational social business or on its way – can benefit from.

Tell More Stories

Content marketing is all the rave these days. Though it is a term commonly used, it is not one that everyone fully understands. What exactly is content marketing? Simply put, content marketing is marketing through storytelling. Share content people love on as many media as possible, and watch it reach whole new audiences.

This year, a great resolution might be to tell more stories. Ramp up your content marketing and perfect it for your industry and your social business. Find out what your audience loves and create content to cater to those preferences.

Try New Media

Maybe you have a blog, a Facebook page and a Twitter account, but have always been afraid of video. Maybe you’re camera shy or don’t know what to talk about. Well, the new year is all about starting fresh, so why not give a new medium a try.

You don’t have to change the way you do business. In fact, almost nothing has to change. Try something and incorporate it into what you normally do (for example, sharing your blog posts to Facebook and Twitter) and see how it works for your business.

Who knows? You might find that the key to getting your brand out there is a new type of media you haven’t yet taken a chance on.

Be Different

A great goal is to find a way to stand out among the crowds. Do something you haven’t seen before. We’re not saying this is an easy thing to do. In fact, it’s one of the most difficult things for a business to do and it is why so many businesses have trouble expanding. But the good news is that the year just started. You have plenty of time to figure out a way in which you can be different and go out there to show your industry what it is.

What are some of your social business resolutions for the new year? Tell us in the comments below or on Twitter! And happy New Year!

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Corey Padveen

Corey Padveen is Google AdWords Certified, Google Analytics Certified, a Certified Inbound Marketer and the Director of Global Social Business Strategy at t2 Marketing International. He is a principle strategist for B2B, B2C, B2G and NFP client-centered digital marketing initiatives and is a leading authority on the concepts of Social Equity and Responsive Branding. As the primary author of the t2 Marketing International digital marketing blog, a contributing author to a number of reputable marketing publications and a keynote speaker, Corey regularly shares his wealth of knowledge in the realm of digital marketing, data analysis and social media, and their applications to business in the digital age.

About t2

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